CASCADA: Escape from the ordinary

I shot and edited this video for the Italian cycling apparel manufacturer Cascada in summer 2019.

It encapsulates a perfect day on the bike: meandering mountain roads, beautiful scenery, and a peaceful campsite with a view. It’s three minutes of pedal-powered joy, and we can fully get behind ads like these that transport and inspire the viewer.

“Wherever you live, adventure is waiting not far from home. A short film about a quick escape from daily life, exploring hidden places in search of that sense of freedom felt only if we are completely deep in nature, because you don’t have to go far to live your adventure. Watch and be inspired, take the route less traveled and come back home with a beautiful story to tell.”